Beloved: Women's Formalwear is located in a brand new, beautiful space at 316 S. Main St in Morton. We specialize in women's formalwear and jewelry for the mother of the bride, and mother of the groom, and special occasion gowns for galas, cruises, and holiday parties.

Stop in anytime to shop our gowns, try them on, and see yourself in great lighting in our viewing suite. We are so excited to provide a much-needed space to see and try on gowns in the Central Illinois area, no more blind online orders!

We offer gowns that can be taken home the same day and gowns that can be special ordered if time allows. Beloved is happy to be in the wedding space and serve Central Illinois women for years to come!